Is your website buried so deep in the low pages of search results that you wonder how anyone will ever discover your site? Chances are, if you haven't optimized your website, you're not ranking in the top 10-20 search engine results for any of the phrases or words that you want your service or product to rank for. To raise your ranking in Google, Bing, Yahoo! and other search engines, you'll need to tweak your website to include keywords that are directly relevant to your site but not too general or too competitive.