It's fairly popular for companies offering a quick way to test their product to give you a vmware player image. I don't run VMWare though, I run Xen exclusively.

Most of these images (and the one I'm interested right this moment particularly) are linux images. Is there a way to use this image with Xen? Obviously, I could setup player long enough to boot the image, then move the data out of the image to a Xen image, but I'm hoping for something easier and quicker than that...preferably that doesn't require setting up a box to run player than can run this image.