How do I prove to a client/advertiser that my site's analytics numbers are what I say they are?

Posted by Bryson on Stack Overflow See other posts from Stack Overflow or by Bryson
Published on 2010-05-07T03:02:10Z Indexed on 2010/05/07 3:08 UTC
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I have been asked to provide recommendations on "Verified Analytics" for the next iteration of my company's site. Verified to mean that when we sell ad space, it's based on a number of page-views, and the people who buy that space want a way to verify that the numbers we give them are the actual numbers we're delivering.

I have turned to The Google and the only services I can find for this sort of thing revolve around Google Analytics and the sale of a domain name. I export my analytics numbers to a PDF, have Google email the PDF to my auctioneer, and they look for signs of tampering. If no signs of tampering are found they put a little "Verified" badge on the domain auction. (Here)

Other than this, and something similar on another domain sales site, I haven't found anything like what I've been asked to find.

Currently we are using Google Analytics, however I've been also asked to recommend a replacement for that based on the ability to be verified. I'd rather just stick with Google Analytics since we also use Google for advertising.

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