In this article I try to explain the differences between Internet Marketing and SEO or Search Engine Optimization in a simple form so it is easily understood. I think the importance of SEO is quite often overlooked for the easier and much emphasized way of marketing and that is email and lead generation marketing using a sequence of letters and auto responders. There is such a high failure rate in marketing today and I think part of that could be related to the form of marketing one is relying on.