Link building is one of the most reliable ways of increasing traffic to any website and yet, few people indulge in it because it is time consuming. As such, you have to find ways of increasing your inbound links while ensuring that they are not substandard but are progressive in all aspects. In days gone by, most marketers used to rely on link exchanges to increase traffic and improve on rankings however, over the years this has proved to be a major setback because it is highly probable that you might end up getting links that are substandard and as such, causing more harm to your business.