There are so many websites out there that are in the same market as you. This means that there is a chance that yours may get lost in the online world and never reach the target market that it intends to. Web marketing is a strategy that has been taken up by many businesses due to the fact that that it is more effective than traditional marketing strategies. So there is a fundamental need to set yourself apart from your competitors in order to reach your desired target audience by generating the relevant leads.