What is keyword research? Let us start by saying that keywords are the words and phrases that people type into search engine search boxes to get information to solve their problems or to find out information about their interests. Keyword research is the art of finding out what these keywords are so that you can optimize your marketing or websites for them to get some of the search traffic from these search engines. The better your keyword research is the better as you can optimize your website or marketing to find those hungry buyers for your products and/or services.