'Search Engine Optimization' (SEO), in itself is a self explanatory statement, it is more than just keywords. The word 'optimize' means to make the best or most effective use of the available resource or a situation. SEO is the process which helps in the improvement of the traffic caused to the web site from various search engines. The basic concept of SEO is to choose targeted keyword phrases related to a site, and ensuring that the site places well, when those keyword phrases are part of a Web search.