This article is for business owners who do not like to get involved in the technical side of their website, and pay someone in-house or outsource a third-party to do it for them. I just attended a weekend Internet Marketing seminar and was really shocked to learn that a lot of websites out there make this one very common mistake which I had always assumed that any half-witted website design or hosting company should know about: having relevant, targeted niche keywords in your website code.