Search engine optimization, otherwise commonly referred to SEO, is a way to make web content appear as high as possible in search engine rankings. Here, we'll discuss a number of ways you can use this valuable tool to your advantage for your website. Using text on your website and on titles and things of this nature will be used to create placement on web pages. Keywords repeated throughout a page will bring it up towards the top based on the phrase a search engine user types into the search box. You will want to use a keyword phrase in your title tag, the website URL, and about a 4-6% keyword phrase density in your overall page text. Additional locations that these keyword phrases are important include within inbound links, within headings, in the beginning of a document, in alternative text tags, and in metatags.