When did Apple stop using the name "Macintosh" in favor of "Mac", and does anyone know why?

Posted by schnapple on Super User See other posts from Super User or by schnapple
Published on 2010-05-12T15:31:35Z Indexed on 2010/05/12 15:35 UTC
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naming

As of a few months ago I finally joined the ranks of Macintosh owners.

Except "Macintosh" doesn't seem to exist anymore for some reason.

I noticed everything was "Mac", i.e. Mac OS X, MacBook, Mac mini, Mac Pro, etc. I didn't pay a whole lot of attention, but I always thought everyone was using shorthand. I mean "MacBook" is the real name of the computer, as is "iMac", but I always thought when people said "Mac Pro" they were just shortening the real name, "Macintosh Pro".

And yet now when you go to the Apple site, a search for "Macintosh" turns up several instances of the name being used on various things (system requirements for old versions of QuickTime, the occasional piece of software with "for the Macintosh" in the name) but nothing from the main Mac pages. Near as I can tell they're really no longer called "Macintoshes" they're just "Macs"

When did this happen, and does anyone know why Apple ditched the term "Macintosh"?

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