I often visit companies where they asked me “What is SQL Server’s Roadmap?” What they mean is that they want to know where Microsoft is going with our database products. I explain that we’re expanding not only the capacities in SQL Server but the capabilities – we’re trying to make an “information platform”, rather than just a data store.

But it’s interesting when I ask the same question back. “What is your data roadmap?” Most folks are surprised by the question, thinking only about storage and archival. To them, data is data.

Ah, not so. Your data is one of the most valuable, if not the most valuable asset in your organization. And you should be thinking about how you’ll acquire it, how it will be distributed, how you’ll archive it (which includes more than just backing it up) and most importantly, how you’ll leverage it. Because it’s only when data becomes information that it is truly useful. to be sure, the folks on the web that collect lots of data have a strategy for it – do you?