Nothing frustrates an online user more than browsing through a website which takes ages to load, or one that looks cluttered and disorganized. Rather than painstakingly going through the pages of your site to find the information that they are looking for, they would much rather leave and look for another site which is quicker to load and is more user-friendly. This is precisely the reason why as a website owner, you need to make sure that your site has a solid structure.