SEO (search engine optimization), sometimes referred to as natural or organic search optimization, website SEO, or just plain old SEO, is the process of ensuring that the ranking of your website with search engines i.e. Google, Yahoo etc puts your web site near the top of searches. Natural or Organic search results are "free" i.e., you do not pay for a listing in the search results pages for your keywords. This means you need to do all the work.