I've often wondered why folks do the same thing over and over. For some of us, it's because we "don't get it" and there's an abundance of TV talk shows that will help us analyze the why of it. Dr. Phil is all too eager to ask "...and how's that working for you?".

But I'm not referring to being stuck in a destructive pattern or denial. I'm really talking about doing something over and over because you have found a joy, a comfort, a boost of energy from an activity or event.

For example, how many times have I planted bulbs in November or December only to be amazed by their reach, colors, and fragrance in early spring? Or baked fresh cookies and allowed the aroma to fill the house? Or kissed a sleeping baby held gently in my arms and being reminded of how tiny and fragile we all are. I've often wondered why it is that I get so much out of something I've done so many times.

I think it's because I've changed. The activity may be the same but in the preceding days, months and years I've had new experiences, challenges, joys and sorrows that have shaped me. I'm different.

The same is true about attending the Professional Businesswomen of California (PBWC) conference. Although the conference is an annual event held at San Francisco's Moscone Center, I still enjoy being with 3,000 other women like me. Yes, we work at different companies and in different industries, have different lifestyles and are at different stages in our professional careers and personal lives; but we are all alike in that we bring the NEW me each year that we attend.

This year I can cheer when Safra Catz, President of Oracle, encourages us to trust our intuition; that "if something doesn't make sense, it doesn't make sense". And I can warmly introduce myself to Lisa Askins, Cheryl Melching's business partner at Center Stage Group, when I would have been too intimated to do so last year. This year I can commit to new challenges such as "no whining, no excuses and no gossip" as suggested by Roxanne Emmerich, a goal that I would have wavered on last year. I can also embrace the suggestion given by Dr. Ian Smith to "spend one hour each day" on me - giving myself time to rejuvenate.

A friend, when asked if she was attending PBWC this year, said "I've attended the conference several times and there's nothing new!" My perspective is that WE are what makes PBWC's annual conference new. We are far different in 2010 than we were in 2009. We are learning, growing, developing and shedding and that's what makes the conference fresh, vibrant, rewarding, and lasting. It is the diversity of women coming together that makes it new. By sharing our experiences, we discover. By meeting with one another professionally and personally, we connect. And by applying the wisdom learned, we shine.

We are reNEW-ed. It shows in our fresh ideas, confident interactions, strategic decisions and successful businesses. This refreshed approach is what our companies want and need, our families depend on, our communities and nation look to for creative solutions to pressing concerns. Thanks Oracle for your continued support and thanks PBWC for providing an annual day to be reNEW-ed.