What's the name of the technique where the images on a web page fade in as they scroll into view?

Posted by dan on Stack Overflow See other posts from Stack Overflow or by dan
Published on 2010-05-14T15:52:29Z Indexed on 2010/05/14 16:04 UTC
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html

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html5

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img

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AJAX

Here's a webpage that does what I'm describing: http://mashable.com/2010/05/13/mobile-tech-journalists/

What's going on with the images? It seems that they get loaded and fade in as you scroll them into view.

Is there a name for this technique? Is it a new optimization technique? Where can I read more about it?

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