This is an absolutely brilliant campaign to urge users that its time to move on from IE 6.

I like how it puts it terms that everyone can understand and has probably experienced at one time or another. How many times have you opened the milk, took a sniff, and experienced that visceral reaction that accompanies catching a whiff of milk that has turned to the dark side of the force? I call it Darth Vader milk. :-)

Of course I’m assuming that you haven’t used IE 6 for a long time now. It is our responsibility as information technology workers to communicate to our friends and family how lame using IE 6 is. Shame them into upgrading if necessary. I don’t care how you get through to them but get through. Tell them that only losers use IE 6. Tell them you’ll cut them out of the your will. Tell them they’re banned from your annual BBQ blowout. Tell them that [insert their favorite celebrity’s name here] thinks people using IE6 are losers.  :-) Seriously, IE6 sucks and blows at the same time and has got to go for a number of reasons including the security leaks that come with using it. Confidentially, I urge them to upgrade for purely selfish reasons. Because I am the first level of computer support for waaaaaay to many of my family members I always advocate they use a current browser (IE 8 or Firefox) and anti-virus software (AVG). Call me selfish but I’d rather not waste my time dealing with a virus or malware that could potentially slip through with IE6. Yes, I’m selfish with my time that way. :-)

Have a day. :-|