CommuncationException was unhandled

The maximum message size quota for incoming messages (65536) has been exceeded. To increase the quota, use the MaxReceivedMessageSize property on the appropriate binding element.

here is my svc.map file

<?xml version="1.0" encoding="utf-8"?>
<ServiceReference>
    <ProxyGenerationParameters
        ServiceReferenceUri="http://d3w9501/SimpleWCF/SimpleWCF.svc"
        Name="svc"
        NotifyPropertyChange="False"
        UseObservableCollection="False">
    </ProxyGenerationParameters>
    <EndPoints>
        <EndPoint
            Address="http://d3w9501.americas.hpqcorp.net/SimpleWCF/SimpleWCF.svc"
            BindingConfiguration="BasicHttpBinding_ISimpleWCF"
            Contract="TestSimpleWCF.svc.ISimpleWCF"
            >
        </EndPoint>
    <bindings>
      <basicHttpBinding>
        <binding name="BasicHttpBinding_ISimpleWCF" maxBufferSize="2147483647" maxReceivedMessageSize="2147483647"  >
          <security mode="None" />
        </binding>
      </basicHttpBinding>
    </bindings>    
    </EndPoints>
</ServiceReference>