Well the title isn't very descriptive but I'm not exactly sure how to explain but here goes!

I have a web application (can use either MVC or standard web forms) which a user signs in to. If the user has signed up for more than one product they will have the option to switch between them. For the sakes of this example lets say User1 signs in and has access to Product1, Product2 and Product3.

Now, each product will be very different and offer different functionally. What I want is the main view to be focused around the product they have selected and not redirected to a sub domain.

What I don't want to have to do is get them to go to www.mysite.com/product1 or www.mysite.com/product2 but simply www.mysite.com regardless of the product they have selected and have the site render the views etc for that product.

Wow does any of that make any sense? I was thinking mabe the use of sessions or something and URL rewriting? Are there any sample apps out there that make use of the same kind of functionallity that I could take a look at?

Thanks for any help I appreciate it!