To succeed in the internet world through your website, you have to have a good knowledge about search engine optimization (SEO) and its tips. SEO is basically the science and art of making your website reach a good ranking on major search engines for relevant keywords. In fact, getting a high ranking on search engines itself is a great advertising tool on the web as millions of searches are carried out a day. And it is only the sties that appear near the top of these searches that get free advertising. Here are some tips for effective SEO for your website.