How to explain to a non-technical person what source code is in a few words?

Posted by marcusw on Stack Overflow See other posts from Stack Overflow or by marcusw
Published on 2010-05-19T15:59:27Z Indexed on 2010/05/19 16:00 UTC
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non-technical

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open-source

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source-code

I'm writing a bit of open-source propaganda and I need to explain what source code is to a non-technical audience in ten words or less without them losing interest. I've tried things relating to recipes and the like but I'm not an English major so I'm having a really hard time with this. Any ideas?

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