The major argument against PageRank in SEO is that pages with zero PageRank can be in the top positions even for highly competitive keywords. However, we are left with requiring an explanation as to why "PageRank is Google's view of the importance of this page." It becomes apparent that either Google is misleading us or we have all been misinterpreting Google's statement. From extensive evaluation of the top Google search engine results pages for hundreds of keywords, the author observed that those high positioned web pages with PageRanks of zero have a home page with higher PageRanks, usually three or more.