Why is it called Windows Server 2008 R2? Why not simply call it Windows Server 2010?

Posted by Roger Lipscombe on Server Fault See other posts from Server Fault or by Roger Lipscombe
Published on 2009-08-19T08:40:14Z Indexed on 2010/05/21 13:32 UTC
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I've searched, but I can't find anything that explains why Microsoft started labelling new versions of Windows Server (and now SQL Server) as R2 releases.

If they're new releases, why not simply give them new names?

Or is there something going on with upgrade pricing or licensing?

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