Search engines online business tools for website marketing are available by the thousands, if not millions. Lots of software companies have designed a whole range of different applications to help you optimise your website and marketing campaigns. When I first started with online marketing, I looked on the internet for some online tools, preferably for free. My budget was basically next to nothing but I knew that I wasn't the only one, so there had to be a solution, right? And yes, there is.