CTR (click through rate) and position rank

Posted by Kensou SIE on Stack Overflow See other posts from Stack Overflow or by Kensou SIE
Published on 2010-05-26T15:20:12Z Indexed on 2010/05/26 15:21 UTC
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search-engine

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search-engine-marketing

Generally, CTR is calculated for a given ad.

Is there any sense to calculate a CTR for a search results page rank? I think that for a search results page, we often analyse clicks repartition.

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