Welcome to the Oracle MDM Blog.  Dave Butler, Tony Ouk, and myself - Ken Pulverman, will be bringing you news and information from the world of MDM at Oracle.  Dave is our resident expert with more than 30 years of experience in data and information management. Tony has deep expertise in our Exadata product line which provides a strong hardware synergy with MDM.  I come from Siebel Systems where I helped found the team that built our integration product line and then our Universal Customer Master with is part of our MDM offering at Oracle.

I thought I'd hit the ground running with a topic we are going to want to continue to bend your ear about.  We had a recent meeting with Ford Goodman, our head of MDM commercial sales in the US and he was very fired up about and important topic.  He's irked that all MDM solutions get painted with the same brush even though they aren't the same at all.

There are companies out there trying to represent frameworks and toolkits as out of the box solutions.  They give you the pleasure (read pain) of doing things like developing your own multi-application data model, building your own web services, or creating your own APIs.  Huh?  What gets sold as flexibility in reality is a barrier to ever going live.  At Siebel Systems we obsessed over the notion of a customer.  Our data model took over 10 years to perfect as defining a customer is a very complex task indeed.  There are divisions, subsidiaries, branches, acquisitions, sites etc., etc., etc..  You'll want to do your homework, but trust me - you aren't going to want to take the time or resource to build these canonical data structures yourself.  And what about APIs?  Again, it sounds flexible.  In reality it's a lot of work.

Our DNA at Oracle is to reduce the cost of information technology so we pre-integrate our technology with all of our major applications and pre-build integrations and connectors for all the major systems you work with.  This is tedious work that requires detailed knowledge of the interfaces of all the applications involved.  It is also version specific as the interface features and technology are always changing.  We have a substantial organization to manage this complexity so you don't have to.  Suffice to say, we'd like to help our customers peel back the rhetoric of companies that fly the MDM flag without a real offering that you can quickly benefit from.

Please watch this space for more information on this storyline as well as news and information around Oracle MDM.