Sales 2.0 is changing the way customers get influenced and buy the products that they want to purchase. Engaging and listening to your customers and market  regularly is necessary, since they are engaging with other customers like themselves all the time, and online. Creating a consistent customer experience for your customers, across channels is more critical than ever. 2.0 and Social media as a channel need to become a part of your inbound and outbound sales strategy.

Oracle has been investing in new capabilities to address the needs of this changing marketplace. Listen to  Mark Woollen, VP of CRM at Oracle discuss these new innovations that are changing the way companies and customer interact today, and the new strategies that will give you the lead in the marketplace. Here is an excerpt from his presentation (, which was featured on SellingPower.com.