Search Engine Optimisation (SEO) is the term used to describe the actions a webmaster takes to improve the search engine rankings of their website - simply put, this means moving your website higher in the list in search engines such as Google, when a web user searches for the products/services you offer. This article offers a basic guide to the search engine optimisation process. Although they may help to improve rankings they are by no means all-encompassing, but rather a starting point for your SEO campaign.