As part of upgrading our network infrastructure we are looking to traffic shape our bandwidth since we only have about 3Mb down / 1 Mb up. We're looking to prioritize it so that web browsing gets priority and in the future some VOIP might be added in as well. Internal LAN traffic doesn't need to be controlled just our outbound connection.

I've been looking at Cisco hardware and it seems that several of their products do shaping at the core switch, firewall, and router level. I'm wondering where does shaping normally take place? Is it normally done at the router, core switch, or firewall?