Here's a tricky one - how do I programatically create and interrogate a database who's contents I can't really foresee?

I am implementing a generic input form system. The user can create PHP forms with a WYSIWYG layout and use them for any purpose he wishes. He can also query the input.

So, we have three stages:

1. a form is designed and generated. This is a one-off procedure, although the form can be edited later. This designs the database.
2. someone or several people make use of the form - say for daily sales reports, stock keeping, payroll, etc. Their input to the forms is written to the database.
3. others, maybe management, can query the database and generate reports.

Since these forms are generic, I can't predict the database structure - other than to say that it will reflect HTML form fields and consist of a the data input from collection of edit boxes, memos, radio buttons and the like.

Questions and remarks:

A) how can I best structure the database, in terms of tables and columns? What about primary keys? My first thought was to use the control name to identify each column, then I realized that the user can edit the form and rename, so that maybe "name" becomes "employee" or "wages" becomes ":salary". I am leaning towards a unique number for each.

B) how best to key the rows? I was thinking of a timestamp to allow me to query and a column for the row Id from A)

C) I have to handle column rename/insert/delete. Foe deletion, I am unsure whether to delete the data from the database. Even if the user is not inputting it from the form any more he may wish to query what was previously entered. Or there may be some legal requirements to retain the data. Any gotchas in column rename/insert/delete?

D) For the querying, I can have my PHP interrogate the database to get column names and generate a form with a list where each entry has a database column name, a checkbox to say if it should be used in the query and, based on column type, some selection criteria. That ought to be enough to build searches like "position = 'senior salesman' and salary > 50k".

E) I probably have to generate some fancy charts - graphs, histograms, pie charts, etc for query results of numerical data over time. I need to find some good FOSS PHP for this.

F) What else have I forgotten?

This all seems very tricky to me, but I am database n00b - maybe it is simple to you gurus?