So I have Jquery Ajax working real nice, but an issue I am having is in my XML if I want to bold a work or Italicize a sentence, if I do it in the XML using HTML tags it will not show up. I am pretty sure it is due to using the .text(). Any suggestions on a work around for this?

$(document).ready(function(){
   $.ajax({
    type: "GET",
    url: "xml/sites.xml",
    dataType: "xml",
    success: function(xml) {
     $(xml).find('site').each(function(){

    $(this).find('desc').each(function(){
       var brief = $(this).find('brief').text();
       var long = $(this).find('long').text();
       var url = $(this).find('url').text();
       $('<div class="brief"></div>').html(brief).appendTo('#link_'+id);