Any entrepreneur with designs to make money online consistently should focus heavily on obtaining high rankings in the search engines. If it turns out that you are struggling to obtain high rankings for targeted search terms, it is time to determine if your website is giving the right message to the search engines. Quite frequently internet marketers are told of the importance of building one way links to their website, but are not made privy to the importance of the optimization of their actual website, otherwise known as on-page optimization.