Highest compression for files(for web transfer)?

Posted by Rogue on Super User See other posts from Super User or by Rogue
Published on 2009-07-17T10:28:05Z Indexed on 2010/06/13 3:23 UTC
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Have seen some highly compressed files around.(for eg: i have seen 700mb of data compressed to around 30-50mb)

But how do you get such compressed files, I have tried using softwares like Winrar and 7Zip but have never achieved such high compression.

What are the techniques/software that allow you to compress files so well?

(P.S. I'm using Windows Xp)

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