I've been working on getting a basic audio engine running on my Mac using OpenAL. It seems relatively straightforward after working with OpenGL for a while. However, despite the fact that I believe I have everything in place, my sound will not play. Here is the order of things I am doing:

//Creating a new device
ALCdevice* device = alcOpenDevice(NULL);

//Create a new context with the device
ALCcontext* context = alcCreateContext(device, NULL);

//Make that context current
alcMakeContextCurrent(context);

//Do lots of loading stuff to bring in an AIFF...
voodooAIFF = myAIFFLoader("name");

//Then use that data
ALuint buf;
alGenBuffers(1, &buf);

//Check for errors, but none happen...

//Bind buffer data.
alBufferData(buf, voodooAIFF.format, voodooAIFF.data, voodooAIFF.sizeInBytes, voodooAIFF.frequency);

//Check for errors, none here either...

//Create Source
ALuint src;
alGenSources(1, &src);

//Error check again, no errors.

//Bind source to buffer
alSourcei(src, AL_BUFFER, buf);

//Set reference distance
alSourcei(sourceID, AL_REFERENCE_DISTANCE, 1);

//Set source attributes including gain and pitch to 1 (direction set to 0,0,0)
//Check for errors, nothing...
//Set up listener attributes.
//Check for errors, no errors.

//Begin playing.
alSourcePlay(src);

Observe silence...

Any insight, what steps am I missing here?