Can you burn a DVD film that will play on a standard DVD player but also include on the disk some pc readable files that would auto launch on a PC?

I want to create a dvd disk that essentailly has 2 purposes:

1. When a DVD is inserted into a standard DVD player it plays like a normal DVD film, i.e. you get the DVD menu and you can play the movie
2. When you insert the dvd into a pc it auto launches an exe file and behaves like a normal data disk.