Can you /should you learn SEO techniques

Posted by Mark on Stack Overflow See other posts from Stack Overflow or by Mark
Published on 2008-08-07T07:22:38Z Indexed on 2010/06/14 23:12 UTC
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language-agnostic

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web

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seo

I know very little about Search engine optimization however from discussions with other I am now unsure where to start.

Are there any books or do these date so quickly that they are obsolete?
Do all website give you mis-information or are there any reliable sources?
Is it just a case of trial and error and in turn experience?
Is it event worth learning the techniques as search engines change their algorithms so regularly?

I wonder if it just better to spend the time to ensure you have a regularly updated will written web site with quality content, site map, quality links etc..

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