It is safe to say that the EAV/CR database model is bad. That said,

Question: What database model, technique, or pattern should be used to deal with "classes" of attributes describing e-commerce products which can be changed at run time?

In a good E-commerce database, you will store classes of options (like TV resolution then have a resolution for each TV, but the next product may not be a TV and not have "TV resolution"). How do you store them, search efficiently, and allow your users to setup product types with variable fields describing their products? If the search engine finds that customers typically search for TVs based on console depth, you could add console depth to your fields, then add a single depth for each tv product type at run time.

There is a nice common feature among good e-commerce apps where they show a set of products, then have "drill down" side menus where you can see "TV Resolution" as a header, and the top five most common TV Resolutions for the found set. You click one and it only shows TVs of that resolution, allowing you to further drill down by selecting other categories on the side menu. These options would be the dynamic product attributes added at run time.

Further discussion:

So long story short, are there any links out on the Internet or model descriptions that could "academically" fix the following setup? I thank Noel Kennedy for suggesting a category table, but the need may be greater than that. I describe it a different way below, trying to highlight the significance. I may need a viewpoint correction to solve the problem, or I may need to go deeper in to the EAV/CR.

Love the positive response to the EAV/CR model. My fellow developers all say what Jeffrey Kemp touched on below: "new entities must be modeled and designed by a professional" (taken out of context, read his response below). The problem is:

• entities add and remove attributes weekly
  (search keywords dictate future attributes)
• new entities arrive weekly
  (products are assembled from parts)
• old entities go away weekly
  (archived, less popular, seasonal)

The customer wants to add attributes to the products for two reasons:

• department / keyword search / comparison chart between like products
• consumer product configuration before checkout

The attributes must have significance, not just a keyword search. If they want to compare all cakes that have a "whipped cream frosting", they can click cakes, click birthday theme, click whipped cream frosting, then check all cakes that are interesting knowing they all have whipped cream frosting. This is not specific to cakes, just an example.