Corporates have embraced the net for quite a while now, but search engine marketing is still considered the lowest form of advertisement. Fair enough, its cheaper than your average TV campaign, but much more targeted and measurable. Spending money on ads isn't everything though, SEO (search engine optimisation) should play a dominant role in the search marketing budget as nothing will drive more visitors to your page than a good ranking on Google. However large enterprises seem to skimp when it comes to SEO and misses out on key opportunities at the same time.