I work at a very small company so certificate costs need to be absolutely minimal. However for some applications we do Need to have our customers get that warm fuzzy not-using-a-self-signed certificate feeling.

Since creating a "certificate authority" with makecert really just means creating a public/private key pair, it seems pretty clear that creating a public/private key pair FROM such a "certificate authority" really just means generating a second public/private key pair and signing both with the private key that belongs to the "certificate authority". Since the keys are signed anyone can verify they came from the certificate authority I created, or if verisign gave me the pair they sign it with one of their own private keys, and anyone can use verisigns corresponding public key to confirm verisign as the source of the keys.

Given this I don't understand when I go to verisign or godaddy why they have rates only for yearly plans, when all I really want from them is a single public/private key pair signed with one of their private keys (so that anyone else can use their public keys to confirm that, yes, they gave me that public/private key pair and they confirmed I was who I said I was so you can trust my public/private key pair as belonging to a legitimate third party).

Clearly I am misunderstanding something, what is it? Does verisign retire their public/private key pairs periodically so that my verisign signed key pair "expires" and I need new ones?