5 tipologie di consumatori con cui confrontarsi per rendere vincenti le proprie strategie di CRM

Posted by antonella.buonagurio(at)oracle.com on Oracle Blogs See other posts from Oracle Blogs or by antonella.buonagurio(at)oracle.com
Published on Thu, 30 Dec 2010 09:09:57 +0000 Indexed on 2010/12/30 9:58 UTC
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Sono 5 le tipologie di consumatori che rappresentano 5 differenti modalità di acquisto di cui le aziende devono tenere in considerazione nella pianificazione dei propri piani strategici del 2011.

Oltre al "consumatore just-in-time", già citato in un precedente articolo apparso sul Wall Street Journal a Novembre ecco le altre tipologie evidenziate da Lioe Arussy (Strativity Group).

Il consumatore alla ricerca degli sconti
Il consumatore diffidente
Il consumatore timoroso
Il consumatore fai-da-te
Il consumatore indulgente

Per ognuno di queste categorie viene evidenziato il modello di comportamento e il conseguente modello di acquisto.

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