As much as we try and create inclusive societies throughout the globe time and time again we revert to our tribal and clan origins back in the distant past, be those line split across the obvious like  Nationality, Religion or even the Football teams we follow.

Microsoft to me has always been a “them”. I was always on the outside looking in, free to say as I wished and have an external objective viewpoint. Now, after my first week (well four days but who’s counting) Microsoft is an “us” for me.

So when I look up in the Atrium of Building 1 at Microsoft’s UK headquarters I see banners like the one above and I already genuinely feel a part of this much bigger community. I looked up at that and I felt a sense of pride to be part of something bigger, something which is out there touching peoples lives everywhere (for the good and the bad).

My objectivity has made me who I am today. I’m open to other ideas and concepts, I’ve worked hard to be understanding across the board be it from technology through to cultural differences in my life and it’s vital to me that I preserve that so I now have to learn how I balance the “them” of Microsoft to the “us” of Microsoft and maintain the objectivity.

It’s my job to advise people on the best way to do things, which won’t always mean “Use Microsoft Technology X”, sometimes it’ll be my responsibility to say “Don’t use Microsoft Technology X”. My first and foremost responsibility is to the customer, to give them the best advice that I can and I want to maintain that.

Yeah, I’m sure I’ll be tarred by some as a Microsoft guy, for many years I’ve had just that, but those out there in the non Microsoft communities I’ve engaged in I think know that I’m the first to say when I think something is a bit naff.

So, here’s my ask to you ‘the community’. Keep me honest. If I start to sound like a fanboi I want you to find me and give me a slap. It’s all too easy to forget reality sometimes and I want to make sure I stay well and truly routed in that reality.

Also, no matter how much I embed myself within Microsoft I fear I will never understand Microsoft’s marketing team. In the Gents just under the WP7 banner shown above I was faced with this. Draw your own conclusions on what it’s message is.