Why ISO/ANSI didn't standardize C++ at the binary level? There are many portability issues with C++, which is only because of lack of it's standardization at the binary level.

Don Box writes, (quoting from his book Essential COM, chapter COM As A Better C++)

C++ and Portability

Once the decision is made to distribute a C++ class as a DLL, one is faced with one of the fundamental weaknesses of C++, that is, lack of standardization at the binary level. Although the ISO/ANSI C++ Draft Working Paper attempts to codify which programs will compile and what the semantic effects of running them will be, it makes no attempt to standardize the binary runtime model of C++. The first time this problem will become evident is when a client tries to link against the FastString DLL's import library from a C++ developement environment other than the one used to build the FastString DLL.

Are there more benefits Or loss of this lack of binary standardization?