I work for a "mature web startup" as a web developer (mainly using PHP). Our main site has about 8 million registered members at the moment. However, the site is basically impossible to use on anything that's not a real computer. One of our most-requested features, if not the most requested, is a mobile app or mobile version of the site.

I think we need to do it. Management thinks we need to do it. In fact, everyone in the company thinks we need to do it. But it's nigh impossible to hire someone with iPhone/Android skills in the present market.

I'm the only person at the company with any level of mobile development experience currently, and I'm not that good (yet), so I'm seeking comments on how to bootstrap a capacity for mobile development. Anything from general tips (should I focus on developing my personal skills first or try to pick up a more experienced mobile dev?) to specific recommendations on training, etc., may be helpful, as long as it doesn't reduce to "sucks to be you." :-)