How to avoid Hotmail/Live rejections for (legit) large volume eMailing?

Posted by vmarquez on Pro Webmasters See other posts from Pro Webmasters or by vmarquez
Published on 2010-07-12T03:04:35Z Indexed on 2011/02/06 15:34 UTC
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While qualifying eMail for Spam, Hotmail/Live checks the historical records of numbers of eMails sent by a sender (FROM, eMail Server, IP, etc.). Some times, perfectly valid bulk eMails that are not Spam, (i.e. double opt-in list, from a server with proper SPF Record, signed with DKIM, unregister links and contact info, etc.) are rejected and not delivered to destinataries. Not even to their Junk folder.

I guess we can avoid this situation by progressivelly "training" Hotmail/Live about the reputation of our sender and sending small quantyties of eMails innitially and increasing the quantity for some amount/percentaje during each delivery.

Are there guidelines or do you have any experience on these quantities, strategy, solutions?

Thank you in advance.

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