Mobile and Social for Retail

Posted by David Dorf on Oracle Blogs See other posts from Oracle Blogs or by David Dorf
Published on Tue, 15 Feb 2011 13:29:30 -0600 Indexed on 2011/02/15 23:31 UTC
Read the original article Hit count: 343

Filed under:
|
|
|
|

I've got two speaking gigs in the next few weeks, so I thought I'd preview both here. First I'll be at eTail West on February 24th to talk about mobile. I'll be previewing a new study of how shoppers are using mobile phones. Here's a sneak peek at one of the slides:

mobile trends.PNG

It should be no surprise that as more consumers adopt smartphones, more are finding ways to use them to help with shopping. Sometimes that's to find a store, download a coupon, or do price comparisons. I'll also be discussing the NRF Mobile Blueprint, and will walk through an example of mobile impacting the in-store experience. Retailers need to look upon mobile as the method of bringing the digital assets of e-commerce into the aisles to enhance shopping.

On March 9th I'll be at NRF Innovate co-presenting with Jon Kubo of Wet Seal on social strategies. Jon is a retail innovation rock-star and I always learn something new from every conversation with him. Below is a another slide preview:

f-commerce.PNG

I cheated a little on the top 10 most popular retailer pages by not including Victoria's Secret Pink. VC is already represented, so I didn't include them a second time. The most interesting statistic I found was that the average user spends 55 minutes on Facebook a day. Wow!

I also decided to use the old "Like" and "Fan" icons just because I like them better (pun intended). Wet Seal has been collecting interesting statistics on liked products, so I hope Jon will share lots (I'm on a roll). Hope to see you at both events.

© Oracle Blogs or respective owner

Related posts about facebook

Related posts about NRF Innovate

  • NRF Week - Disney Store Tour

    as seen on Oracle Blogs - Search for 'Oracle Blogs'
    Disney has created a real buzz at this year's NRF event. Yesterday morning we began the Oracle Retail Exchange program with a visit to the flagship Disney store in Times Square. Additionally Oracle made a key announcement with Disney  on Oracle Retail's Point of Sale implementation in 330 stores… >>> More

  • NRF Big Show 2011 -- Part 2

    as seen on Oracle Blogs - Search for 'Oracle Blogs'
    One of the things I love about attending NRF is visiting the smaller booths to see what new innovative ideas have sprung up. After all, by watching emerging technologies we can get a sense of how the retail experience might change. After NRF I'm hoping to write a post on what I found, if anything… >>> More

  • NRF Big Show 2011 -- Part 1

    as seen on Oracle Blogs - Search for 'Oracle Blogs'
    When Apple decided to open retail stores, they came to 360Commerce (now part of Oracle Retail) to help with the secret project. Similarly, when Disney Stores decided to reinvent itself, they also came to us for their POS system. In both cases visiting a store is an experience where sales take a… >>> More

  • NRF Big Show 2011 -- Part 3

    as seen on Oracle Blogs - Search for 'Oracle Blogs'
    I'm back from the NRF show having been one of the lucky people who's flight was not canceled. The show was very crowded with a reported 20% increase in attendance and everyone seemed in high spirits. After two years of sluggish retail sales, things are really picking up and it was reflected in everyone's… >>> More

  • Stuff I learned at Innovate 2011

    as seen on Oracle Blogs - Search for 'Oracle Blogs'
    After returning from the NRF Innovate 2011 conference, I picked up few nuggets I thought I'd share here.  These thoughts are a bit random, but I hope they're useful nonetheless.Kevin Kelly opened the conference with six verbs that represent the future.  They were Screening, Interacting,… >>> More