At the Manchester SQL Server User Group we have had a number of sponser sessions, likewise at SQLBits too

You may think  that it would be an hour promoting the software that that a particular vendor has to offer. This is often not the case. many session spend  time focusing on the tools, native to SQL Server that can be used for performance tuning and finish off by providing an overview of vendors software and how it can make it easier to perform performance tuning operations on your SQL Server.

Many of you will be attending SQLBits this April. Many of the sponsors will perform a lunchtime lecture surrounding many areas of SQL Server. Event sponsors play a very important role in supporting events such as SQLBits and some of the SQL Server User group events

Based on the presentations I have seen, I would recommend attending one of the lunchtime sessions at SQLBits. I have no doubt you will pick up golden nuggets of information that will help you in your work. I know I have

Chris