Do print and bookmark links really work?

Posted by Joseph Mastey on Pro Webmasters See other posts from Pro Webmasters or by Joseph Mastey
Published on 2011-02-21T22:27:09Z Indexed on 2011/02/21 23:34 UTC
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It seems to be common on the web to provide users with some visual element on the page to either print or bookmark a page. This is all well and good (and probably doesn't hurt for the most part), but I question its effectiveness at causing the intended behavior.

Is there any evidence to suggest that this causes an increase in bookmarking/printing behavior? Similarly, is there any evidence that users will use this method rather than the browser's default interface for the functions?

I am really looking for user research with actual results, rather than anecdotes to answer this question.

Thanks, Joseph Mastey

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