Ingo Wuggetzer

• The aircraft cabin changes from the 60s till now has worsened.
• First class is actually premium / economy is still moving down in quality
• The challenge is to do efficiency and comfort
• Graying population is a challenge will be 14% of the world’s population soon
• Obesity increasingly becoming an all-milieu core societal problem
• Will have impact on seat sizes
• Female forces – women will increasingly influence business and lifestyle
• There are now more women in college than men
• People want to be green and this reflects into aircrafts. You can now buy carbon-offsets when you buy a ticket in some airlines
• 20% are willing to pay for green products
• 13% would like to but are not doing it yet
• Seamless Connectivity
• Internet is obviously mainstream and the influence of our daily lives
• 2 billion users in 2010
• One direction is going mobile
• Another direction is going social computing
• We have to explore this to use more with our products
• Convergence of products
• iPad usage on Finair , Virgin, Jetstar
• iPhone share 2%
• Other smartphones – 11%
• Feature Phone – 87%
• Plans to invest in technology trends within the next 3 years
• connectivity to/from aircraft – 21% major investment / 47% R&D nominal investment
• Web 2.0 – 22% major investment / 57% R&D nominal investment
• Cabin technical investments
• Lighting
• Wireless
• Sensors
• Displays
• People want to use technologies on the plane that they can use on the ground
• Planes have moved to digital in the last decade – now they are moving to wireless
• Data volumes are going through the roof – (Moore’s Law)