Imagine yourself hired by a new startup backed with few millions coming from venture capitalists.

Your mission: organize the development of the next killer app.

25 developers is too much to take care of each individually, so what decision(s) you would make to motivate them?

I will appreciate any answers from stock options to free cookies ;)

Of course the trick here (unless you are really a manager of a such startup), is put yourself in the shoes of one of those programmers.

EDIT: it's an imaginary context. The purpose of this story is to stimulate your wishes. I want to capture what motivates developers.