I'm trying to re-enable USB Autoplay in a secure way, by installing a program on each of the computers that I use so that I can run my launcher (PStart in this case) whenever I plug in my specific USB drive. The tool that I'm using to enable this - AutoRunGuard - needs the serial number of the USB drive that I am using. I can't figure out where to find this in Windows. Ideally I would not need to install and run a separate program to do this (seemingly) simple task.

Since this is a pretty easy question, bonus points if you also tell me how to discover it in Linux as well.

What steps do I need to take to retrieve a USB Drive's serial number?

UPDATE: Just incase people come here looking for the answer for AutoRunGuard, I discovered that they don't want the USB device serial number, but the volume serial number. The drive serial can be found by going into the command line, navigating to the drive, and executing dir. The volume serial number is found in the top two lines - use it without the dash.